Testo, a leading inventor in measurement technology located in Germany’s Black Forest, is on the forefront of modern measurement data collection and management. As they are inventing and developing measurement technology constantly, they set out to find a way to best and easily communicate their competitive innovations to future and existing clients worldwide.
With their current corporate identity in hand, I was tasked to to develop a complimentary corporate video style to be used for all online video communication. With the use of subtle gradients, bright colours and flat, vector based design, I was able to achieve a look and feel that is exciting and energetic, while still showing off their exacting competencies in the measurement technology industry.
I was responsible for either writing or refining the scripts, storyboarding, designing the video elements and creative directing the animation, sound and voice over elements.