As a pioneer in healthcare, Roche has been committed to improving lives and are focusing on areas of significant unmet medical need in areas where they have the expertise to make a difference. They tasked me with creating a video that will be a core tool of the Roche GPMA communication strategy. This video should help the different GPMA functions adopt ‘One Voice’ and a solution orientated identity, as well as increase understanding of what GPMA is and does.
The video tells the compelling ‘value story’ of GPMA, which is targeted and tailored to internal and external stakeholders and delivered through a variety of channels.
I was responsible for writing the script, storyboarding, designing the video elements as per corporate identity requirements and creative directing the animation, sound and voice over elements.