Litzclip is a revolutionary patented livestock fence repair tool that enables you to repair flex and livestock fences simply, quickly and securely. Litzclip had much success simply to the ingenuity of their product, but after gaining this momentum, they struggled getting this product out of the German speaking farming market and attracting the next generation of farmers.
With only a logo in hand, I set out to expand the Litzclip brand identity and create a series of marketing tools to help Litzclip drive more online traffic and leads. I started by designing and programming a new modern content management website to use as the backbone for future online marketing campaigns. From there I led a team to conceptualise and implement inbound marketing strategies which increased website visits by 59% and leads by over 5000% within a one month period.
I also creative directed an animated explainer video, which was produced in 5 major European languages, to be used by vendors and spread through a variety of online marketing channels.